FASHION
Maria Grazia Chiuri’s Dior: The Legacy No One Expected
CULTURE
Sugarlesscoat is basically me in a name—I don’t sugarcoat things. I love diving deep into fashion, but I’m not here to just make things look pretty. I want to explore the raw, complex, and sometimes messy stories behind it all.
Sugarlesscoat is basically me in a name—I don’t sugarcoat things. I love diving deep into fashion, but I’m not here to just make things look pretty. I want to explore the raw, complex, and sometimes messy stories behind it all.
LATEST CONTENT

Like I’m happy and unhappy at the same time. Can’t explain.
#dior #mariagraziachiuri #fashion #luxuryfashion

After years of being part of the hate conversation against Maria Grazia Chiuri’s Dior, I realized that knowing she is about to leave (most likely) after that Dior Resort and Couture 2025 collection, feels bittersweet and whether we like it or not, she built a legacy for the Maison.
Read my article in the link in bio 🔗
#dior #mariagraziachiuri #diorcouture #diorresort

Bottega Veneta paying tribute to Bruno Munari is GOLD.
Is this a sign that we should forget about hype and go back to just doing things from a creative POV? The only answer is yes. And this is what we should expect from @louise_trotter_ now.
Also, as a kid who grew up with Munari and Montessori, I’m heavily inspired now 🥹 cannot tell you how emotional I feel about this one.
#bottegaveneta #newbottega #fashioncampign #brunomunari

This @rabanne with the creative concept done by @sun__belt is one of the best campaigns of the year. PERIOD!
#rabanne #brazil #rabannebrasil #pacorabanne #fashion

Boris Bidjan Saberi (@11bybbs ) is shutting down.
He said it’s no longer viable to keep producing under current manufacturing difficulties and conditions.
Meanwhile, viral fashion empires we all admire are producing cheaper and at higher retail prices. Why is it that we always let the innovators burn out lately?
#borisbidjansaberi #bbj #salomon #fashion #fashionnews

Chanel’s scaled up already. Why do we need more?
There’s a bizarre insistence on imagining every major fashion house as a machine built to scale, especially lately, after the latest Chanel news on their expansion plans. As if the natural scope for fashion legacy is always more categories, more shows, more collaborations, more demographics. This fantasy oriented to Chanel is not a new request. Should it make menswear? When will it happen? Will Matthieu Blazy do it now? And underneath the speculation, there’s the quiet accusation that by not doing it, Chanel is missing out on a huge market. As if restraint were a missed opportunity.
If you go back to why Coco Chanel started designing in the first place, the answer was women. Not trends, not segments, not “luxury consumers.” Just women. And specifically, women who wanted to move, think, work, and be themselves on their own terms. Everything Coco Chanel introduced—jersey knits, sailor stripes, tweed, trousers—was designed to break the codes of a ladylike dressing that used to make men comfortable, and transform them into something sharper, looser, less decorative, and with context.
Her point wasn’t to dress women like men either, despite purposely borrowing tweed from the Duke of Westminster, it was to let women reclaim the freedom men already had. That part of Chanel’s history matters because it means the gendered identity is the core of everything. And while the world has changed, and gender is now rightly fluid, the brand’s core purpose hasn’t shifted in the same way. This doesn’t mean that Chanel is just for women. It is about women. It positions them at the center of the fantasy.
Read more in my website in the link in bio 🔗
#chanel #chanelmen #menswear #karllagerfeld

Labubu are the ultimate recession-core collectible.
This is why fashion is so obsessed with them.
Tiny mention to @bryanboy , the biggest and chicest Labubu collector in fashion 💃
#labubu #labubumacaron #fashion #recession

I went down the 1970s fashion women rabbit hole, you can thank me later.
Before Morticia, she was Halston’s goth muse. Anjelica Huston did everything gothic so we could run.
#70sfashion #halston #anjelicahuston #morticiaaddams #gothicfashion

I chose this interview from three years ago between Pierpaolo Piccioli and the legendary Suzy Menkes because of something that stuck with me: when Piccioli talked about creativity as something that should transcend marketing—even if it breaks its rules.
This feels like the perfect preface to today’s news: Piccioli is officially the new creative director of Balenciaga.
It was, in many ways, the obvious choice. We’ve reached an era where it’s not only acceptable—it’s expected—to return to your roots. And for Balenciaga, it’s been a while since the spirit of Cristóbal has truly been present outside the couture sphere.
Piccioli, with his poetic Roman theatricality and deep respect for craftsmanship, could reestablish Balenciaga as what it originally was: a couture house first and foremost.
Where Demna’s legacy was built on cyberpunk satire and sharp social commentary, Piccioli’s will likely lean into humanist beauty and the kind of elegance that resists virality. Both approaches are valid. One challenged tradition, the other may revive it.
I think Cristóbal would have approved.
And I, for one, am ready to see Balenciaga summon its founder again.
#balenciaga #fashionnews #pierpaolopiccioli #fashion