Fashion to me is a lens to understand culture. I try to write about it and work with it with honesty and curiosity.
I’m a writer, editorial consultant, and digital strategist based in Milan. My work explores the connection between fashion, culture, and storytelling, always beyond the surface.@sugarlesscoat is the space I created after 8 years in the fashion industry, where I share thoughtful takes, runway breakdowns, and cultural reflections that link aesthetics to history, society, and ideas.
Alongside my editorial work, I help brands and agencies sharpen their storytelling, develop content strategies, and connect with audiences through narratives that feel culturally relevant and commercially clear. My goal is to make fashion’s stories more impactful but also more relatable beyond marketing fluff.
Also, I’m available to work in English, Italian and Spanish.