My work is rooted in a transparent perspective and thought-provoking narrative that interprets and translates a brand’s storytelling into editorial content from a cultural point of view.

WHAT I OFFER:

• Editorial Writing & Storytelling — Creating in-depth articles, interviews, and thought-provoking analysis pieces that can align with your brand’s vision or magazine tone of voice.

• Copywriting for Fashion Brands & Fashion Media Publications — Writing compelling product descriptions, newsletter marketing copy, brand messaging that drive engagement, styling guides and trend reports.

• Social Media & Content Strategy — Developing a consistent brand voice across platforms, from Instagram/TikTok captions to content, including creation of editorial social media calendar.

• Trend Analysis & Industry Insights — Researching and reporting on emerging trends, consumer behavior and fashion movements.

• PR & Press Communications — Assisting brands with storytelling for media placements, press releases and brand campaigns.

Services are offered in: English, Italian, Spanish

I help fashion and lifestyle brands build a distinct identity, refine their positioning and drive sustainable growth. My approach blends industry insights with creative storytelling to develop strategies that elevate brands in fashion’s ever-evolving market.

WHAT I OFFER:

• Brand positioning and strategy — Crafting a compelling narrative that sets your brand apart in a competitive landscape, also from a cultural point of view.

• Market Research and Competitive Analysis — Identifying opportunities and trends to help you stay ahead.

• Merchandising and Sales Optimization — Developing strategies to enhance sell-through, inventory management and profitability.

Services are offered in: English, Italian, Spanish

I help fashion brands and multi-brand stores to build and optimize their digital presence through strategic e-commerce solutions. From online store management to digital growth strategies to generate conversion.

WHAT I OFFER:

• E-Commerce Strategy & Optimization — Enhancing online stores with UX-driven improvements, conversion strategies and data-backed decisions.

• Affiliate & Performance Marketing — Implementing affiliate partnerships and marketing strategies to drive conversion and brand visibility.

• Content & Product Merchandising — Structuring product categories, optimizing descriptions, and planning editorial calendars for e-commerce success.

Services are offered in: English, Italian, Spanish