Lemaire FW25: Proof That Simplicity Will Always Win
Image credit: Lemaire
The Lemaire Men’s FW25 collection didn’t just show us clothes—it showed us what it means to truly understand style. Christophe Lemaire and Sarah-Linh Tran have done it again, reminding us that real simplicity doesn’t need to be branded as “quiet luxury” or twisted to fit a trend. Lemaire’s approach is timeless, grounded, and a masterclass in how to do fashion right.
Lemaire doesn’t try too hard, and that’s exactly why it works. This collection feels like a love letter to those who move through life with effortless cool—people who can throw on a perfectly tailored coat or an oversized knit and look like they just walked off work (like some people in fashion I know).
WHY LEMAIRE IS A WINNER
Let’s talk about why Lemaire stays relevant when so many brands are just noise. First up: their pieces have longevity. They’re not here for a moment—they’re here for decades. Case in point? The croissant bag. A bag so functional, versatile, and chic that it’s been copied by everyone from high-end designers to fast fashion giants like Uniqlo. But let’s be real—no knockoff can touch the original.
Then there are the outerwear pieces. Lemaire’s jackets and coats are, without question, the stars of this collection. They’re the definition of versatility: wear them over a tailored look, throw them on with something sporty, or even pair them with a formal dress like in this show. They don’t just work—they elevate.
What sets Lemaire apart is how relatable it feels. This isn’t a brand that needs to overproduce or push unwearable fantasy pieces to make a statement. Instead, they focus on garments that actually fit into real life while still feeling special. The everyday styling in this collection is something so few brands can pull off naturally—it’s practical, wearable, and— excuse the lack of words— chic without trying too hard.
That relatability is rare. Fashion is too often about creating something beautiful but unattainable. Lemaire rejects that idea completely. They know their audience: people who love good design, value sustainability, and appreciate a brand that knows who it is. That’s old-school fashion thinking, and honestly, it’s exactly what the industry needs right now.
WHAT THIS COLLECTION SAYS ABOUT NOW
Lemaire FW25 is a quiet flex in an industry that’s too loud. It’s proof that simplicity, functionality, and great design are what people want—and what will always stand the test of time. Christophe and Sarah-Linh are building something bigger than a collection; they’re creating a blueprint for how fashion can actually be sustainable, relevant, and desirable.
This collection isn’t just about the clothes—it’s about the vision behind them. It’s not for everyone, but that’s the point. Lemaire is for people who get it.
And if that’s you, welcome to the club.
Image credit: Lemaire